Client:

Beyond Promotions is a music and entertainment marketing company based in Ullapool, Scotland. The company organises and promotes a variety of events ranging from the small and intimate for ‘up and coming’ bands to huge international music festivals such as ‘Rockness’, which features 34 bands and attracts over 35,000 attendees each year.

Breif Details:

We were approached by Beyond Promotions to develop a new identity that could be implemented easily across a wide variety of marketing, promotional and advertising mediums. Budget was a major factor for this project therefore a design was required that would reproduce effectively at any print quality, including low grade mediums typically used when promoting music and festivals in newspapers and flyers.

Our Solution:

With these constraints in mind we designed a simple 2 colour logo that would appear crisp and clear regardless of the stock it was printed on. The large ‘b’ logotype is striking and the clean text below ensures that the logo will retain its quality across all mediums, whilst the two colour and black and white options ensure that print costs are kept to a minimum at all times.